• TikTok Video Ideas for Book Promotion
• Book Fair Promotion Ideas

Book Promotion Poster Ideas

Show the cover clearly and often. Use close-ups, stacks, or “satisfying” movements. All the BookTok tips in the world won’t help if people don’t actually know what your book looks like https://slwebsitedesign.com/! Author Ginelle Testa does a great job of that here.

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TikTok is for more than just the latest dance craze or viral challenge. There’s a community for almost everything people are interested in, and this is especially true for book lovers. #BookTok is a large, thriving community. Even brick-and-mortar stores often have a section devoted to books recommended on #BookTok. It’s the perfect place to promote your self-published book.

#BookRecommendations – If you’re looking to share your favorite books with your followers, this is the hashtag for you. By using this hashtag, you can connect with readers who are always on the lookout for their next great read.

But what exactly is BookTok, and why should authors and publishers care? Simply put, BookTok is where Gen Z and Millennial readers go to gush about their latest literary loves, debate controversial endings, and show off creative bookish content. With over 77 billion views on the #BookTok hashtag, this community wields serious influence when it comes to moving copies.

TikTok Video Ideas for Book Promotion

TikTok videos are great to repurpose as Reels for Instagram or as Shorts for YouTube. Or consider linking to them in your email newsletter or sharing them on your other social media platforms. You might gain some new followers in the process.

Quality self-published book marketing and publicity can be hard to come by. Many of the large traditional book PR & marketing agencies don’t work with self-published authors. As one of the best book marketing companies in the USA, we DO work with self-published books!

TikTok videos are great to repurpose as Reels for Instagram or as Shorts for YouTube. Or consider linking to them in your email newsletter or sharing them on your other social media platforms. You might gain some new followers in the process.

Quality self-published book marketing and publicity can be hard to come by. Many of the large traditional book PR & marketing agencies don’t work with self-published authors. As one of the best book marketing companies in the USA, we DO work with self-published books!

#ReadingList – This hashtag is useful for authors who want to share their reading list with their followers. By using this hashtag, you can connect with readers who are looking for new books to read and expand your audience.

If users take the time to comment on your videos, make sure to reply! You can even use the video reply feature to keep conversations going and create even more content — like how author Thomas R. Weaver does here.

Book Fair Promotion Ideas

Host a giveaway featuring signed copies of your book or related merchandise. Encourage participants to share the contest on social media to increase visibility. A little investment can yield big engagement.

So, have you recently finished self-publishing a book and thinking of ways to market your book? While we’re not negating the importance of social media sites, book reviews, giveaways, book launch events, author interviews, and the entire book promotion shenanigans, we merely hope to introduce you to another platform that is created for avid book readers.

Authors often find themselves in unfamiliar territory when it comes to book promotion. Let’s be honest—most of us started writing because we love to tell stories, not because we wanted to master marketing strategies. Yet, getting your book into the hands of eager readers takes more than beautiful prose; it requires smart, strategic promotion.

Host a giveaway featuring signed copies of your book or related merchandise. Encourage participants to share the contest on social media to increase visibility. A little investment can yield big engagement.

So, have you recently finished self-publishing a book and thinking of ways to market your book? While we’re not negating the importance of social media sites, book reviews, giveaways, book launch events, author interviews, and the entire book promotion shenanigans, we merely hope to introduce you to another platform that is created for avid book readers.

Authors often find themselves in unfamiliar territory when it comes to book promotion. Let’s be honest—most of us started writing because we love to tell stories, not because we wanted to master marketing strategies. Yet, getting your book into the hands of eager readers takes more than beautiful prose; it requires smart, strategic promotion.